🤔 Why It’s Important

Google is super smart. So smart, in fact, that it can easily determine whether your site should appear high up in search results simply by asking: Is this a good website with the most relevant content possible in regards to this query?

So what makes a “good website” in the eyes of Google?

Simply put, the better it looks to a human the better it looks to Google. And the more relevant the information is in the context of a search query the more relevant Google will deem your site (and ultimately help you win more searches/traffic).

Technically, Google looks for the following:

• Is the site fast?

• Is the site mobile-friendly?

• Is the site user-friendly? (easy to navigate, easy to read, not full of spammy & annoying ads, popups, redirects, etc.)

• Is the site popular or at least highly regarded by some reputable sources?

• Does this page contain answers to the user’s questions?

• Is the content structured intelligently?

• Is the content “skimmable” by both humans

• Is the code marked up correctly for Google’s bots to read?

• Is the site usable for people with disabilities? (blindness, deafness, color blindness, physical restrictions, etc.)

✅ What We Do

• Analyze & identify weaknesses in terms of best practices listed above

• Fix any and/or all of the technical problems identified by the previous step

• Add, optimize, and update page meta data (titles, descriptions, static image alt text, etc.) with relevant keywords

• Benchmark page speed and identify performance bottlenecks

• Fix performance bottlenecks

✅ How We Do It

• You give us permissions to the backend of your site

• We use a handful of helpful industry-leading tools to benchmark the current state of the points above

• We create a report to show you all the problems and areas of improvement, along with a quote for how long and how much it will cost to fix in its entirety

• After landing on a strategy and budget, we will get to work fixing and optimizing your on-site SEO

• After the work is complete, we will monitor the progress of this work over time and provide you with a monthly or bimonthly report

🤔 Why It’s Important

This is where the real magic happens. We dive into your niche and dig through the big data to reveal what people are actually searching for and finding the ideal keywords which strike a healthy balance of: raw traffic, potential, and competition.

If you already know exactly what you want to rank for, we will analyze those keywords and let you know how hard (or easy) it will be to rank for those keywords. In addition, we will provide you with a list of recommended keywords in lexical relation to the list you provide us.

✅ What We Do

• Take your keyword “wish list” and run an audit of the keyword’s:

  • Current search traffic

  • Potency of each click (basically how likely this click will lead to a “conversion”, be it sales or form submissions)

  • Competition (i.e. if your wishlist contains “news” as a keyword, and CNN/Fox/CBS/NYT dominate the first 10 pages, this will be a tough uphill battle)

• Provide you with a list of recommended keywords within the sweet spot of potential vs. competition

• Provide you with a full report of real data with real numbers for each keyword

✅ How We Do It

• We use industry-leading, very expensive tools which provide extremely granular and detailed information to give to you in the form of a digestible report

• Research your industry and identify the dominating competitive local and national figures who we will aim to beat (or reverse-engineer 😈)

• Lock down your keyword list

• Determine your current standing with each keyword in that list

• Focus all campaign efforts on those highly researched keywords

• Analyze the efforts for each keyword over time

• Provide you weekly or bimonthly reports for the progress of your ranking of each keyword

🤔 Why It’s Important

This one should be pretty easy to identify with.

We all rely on Google and use it every day. When you use Google, what do you look for before you click? If it looks like the first example above, chances are you wouldn’t click that. Actually, chances are this result wouldn’t even appear on the first 10 pages of results… and have you EVER been past the first 10 (or even 3-5) pages of search results before searching for something else?

Cleaning up the appearance of your search results is arguably one of the most important pieces of low-hanging-fruit you can grab from the SEO tree. And when you do, the results are pretty sweet.

✅ What We Do

• Clean up the appearance of your Google search results for each and every page (titles, descriptions, URL slugs, etc.)

• Make sure the results contain potent keywords from the research phase

• Create custom “rich snippets” (where possible) using the latest features Google provides to web developers

• Set up a Google Business account for you and max out all the information you can provide Google users and Google’s bots (⚡️Hint: This is an absolute game changer…)

✅ How We Do It

• Strategically populate the meta data fields of all pages on your site

• Test and preview the results in Google, Bing, and DuckDuckGo search engines.

• Write custom code to serve up rich snippet features to Google

• Utilize the many advantages of your Google Business account to reach more people and provide clear, concise, trustworthy information

• Submit your site for re-indexing to get rid of old results which live in Google’s cache

🤔 Why It’s Important

Real Talk: If you don’t have a Google Analytics (GA) account (or if you have one and aren’t using it, you are losing money.

We’ve seen crazy results in SEO campaigns within weeks of setting up GA accounts for our clients. GA gives you extremely fine-grained insight into your audience demographic, tracking their every move on your site (not in a creepy way), figuring out what is and isn’t working, and basically just truly understanding your digital impact.

Once you obtain this insight, you can use it to your advantage and monitor all of your efforts over time to show that your time and money is truly paying off in regards to your business goals.

✅ What We Do

• Set up your very own Google Analytics account

• Teach you how it works and show you all the bells and whistles (⚠️Spoiler Alert: it’s gonna blow your mind)

• Inject custom tags on your site to track specific user activity like clicks on buttons, add to cart clicks, popular pages/products, checkout activity, and really anything you can imagine

• Produce reports over time on your KPI’s (Key Performance Indicators) like AOV (Average Order Volume), CTR (Click Through Rate), and so many more acronyms which you need to know as an informed business owner

✅ How We Do It

• Set up your GA account for you the right way

• Inject the script into your site’s header

• Teach you the ins-and-outs of the platform

• Help you determine your own KPI’s

• Code and inject custom Javascript data layer events based on user activity

• Test, benchmark, analyze and iterate over time

🤔 Why It’s Important

Clocking in at 90% of the entire internet’s search traffic, Google is undoubtedly the most important search engine to optimize your site for.

But if you think Google is the ONLY search engine, you are very wrong. People often forget that social media platforms like YouTube, Facebook, Yelp, Instagram, and Twitter ARE in fact: fancy search engines.

YouTube has over 2 billion unique users. There are (as of today) 7.53 billion people on Earth.

Yelp has 91.4 million monthly unique users. Not everyone who “Googles” also “Yelps”, and vice-versa.

You might have never even heard of DuckDuckGo, but this data-privacy-oriented search engine boasts over 1 billion searches every month (and a vast majority of the users on this platform are very “anti-Google”).

Are you showing up in all these searches?

Moral of the story, you are probably missing out on loads of traffic by focusing your SEO campaign dollars solely on Google search results. We aim to change that.

✅ What We Do

• Get you to show up on the world’s most popular social media and search engine platforms

• Expand the reach of your brand to all corners of the internet

• Gather a list of all your active social media accounts, and cross-reference to our list of recommended platforms based on your unique audience (which we find with Google Analytics)

• If you are missing an account on a platform where we think you’re missing out (Pinterest for photographers, Yelp for restaurants, etc.) we will set those accounts up for you and optimize the settings of your account

• Find your competition on these platforms and analyze what they do well (and how we can do it better)

✅ How We Do It

• Set you up with our team’s social media strategist

• Expose the holes in your audience search activity with our premium industry-leading tools & software

• Benchmark your current reach on all current platforms

• Produce and provide detailed reports for the progress of each platform and how it’s contributing to your KPI’s